Check how unique is Giorre jewelry with original Swarovski crystals and pearls: serotonin earrings with crystals , chain cuff earrings with zirconia , rose quartz necklace or Rivoli GAVBARI crystal ring. Save my name, email, and website in this browser for the next time I comment. Previous Next. The history. Daniel Swarovski. Swarovski — Golden 50s. In the s , Swarovski began to flourish in the hands of iconic fashion designers such as Coco Chanel, Elsa Schiaparelli and Cristobal Balenciaga , who set new fashion rules, using Swarovski crystals.
Creation of the AB effect from Aurora Borealis , that makes the crystal more glitter, with the colors of the rainbow as an association with the aurora borealis. Christian Dior , charmed by the rainbow effect, is the first to use crystals to decorate the deep neckline of his creations.
Daniel Swarovski dies at the age of Christian Dior, Swarovski Aurore Boreale. Swarovski — 60s. Entering the big screens of Hollywood. Swarovski begins the production of precisely cut precious stones: sapphire, peridot, amethyst and marcasite. Chandeliers were renovated in , thanks to which the opera fans, had the opportunity to get a valuable piece of history by buying a crystal from the original chandeliers.
Today the chandeliers come in both, classical form e. Swarovski chandelier Salzburg Festival. Swarovski chandelier Sputnik. Chandelier Sputnik. Swarovski chandelier Sputnik Metropolitan Opera House. While creating a demanding chandelier, decorated with a crystal mouse , an idea arises for the mass production of crystal figurines. In addition, mouse figurines are given to participants of the Winter Olympic Games in Innsbruck, thanks to which they gain such a popularity that the production of entire collections of Swarovski figurines began, which until today they find a wide audience among collectors from around the world.
The first company in the world is created to offer machine-cut zircons for the jewellery industry — Swarovski Gemstones. Swarovski jewellery enters the US market. The Swarovski figurines arouse such admiration, that already on the opening day a turtle figurine is stolen. At that moment, the tradition of introducing the annual limited Swarovski Christmas figurine begins.
A new Swarovski logo is created. Swan becomes the symbol of the brand, explaining that it is at home on almost every continent. Swarovski Kristallwelten — Swarovski Crystal Worlds. Swarovski Kristallwelten. Swarovski Crystal Worlds. Kristallwelten — Wattens. Crystal Cloud. Kristallwelten Playground. Swarovski Collective. The aim is also to make sure that there is clean drinking water and sanitation in schools and local communities. Premiere of the Swarovski Crystal Rocks , the first crystal fabric using the innovative Hot-Fix technique, which can be ironed, stapled and glued to other materials.
Alexander McQueen — Swarovski crystal mesh. In the s, Swarovski's reflective glass operations had also begun to grow--the postwar European economic boom and the rapidly growing numbers of automobiles on the continent's highways helped to stimulate demand for the Swareflex range. Meanwhile, Swarovski's Tyrolit operations were also outpacing its Wattens production capacity, and those operations were moved to a new production plant, in Schwaz, Austria, in A new generation of Swarovskis had taken a place at the company's leadership, as Daniel Swarovski's grandson Manfred took over the family company's direction in the s.
Manfred Swarovski brought the company into a new direction and new acclaim, when, working with designer Christian Dior, the company created its famed multicolored Aurora Borealis crystal stones. The collaboration with Dior marked the beginning of a new era of close cooperation between the crystal company and the world's fashion industry. The company's other divisions were also producing their share of technical innovations in the s. Through the decade, Swarovski Optik rolled out a number of binocular designs, including the wide-angle Habicht binoculars.
The company also began developing a new range of opera glasses, which debuted in Two years later, Swarovski Optik debuted its first rifle scope, a line that was to become one of its most important. Meanwhile, Tyrolit was enjoying increasing international success, leading the subsidiary to open its first foreign sales office, in Milan, Italy, in The company's international reputation was equally helped by the launch of a new range of fiberglass-reinforced grinding wheels, launched in Tyrolit was also leading Swarovski's international development.
In , the company opened its first manufacturing plant outside of Austria, founding the grinding tool production facility Abrasivos Austromex in Mexico City, Mexico. The company opened a new foreign plant in Buenos Aires, Argentina, in This expansion coincided with the launch of a new line of resinoid bonded diamond grinding tools the year earlier.
Swarovski's crystal operations were also growing. In , the company began producing crystal chandelier components--dressing up such famed chandeliers as those in the Metropolitan Opera House in New York City and France's Palace of Versailles.
Two years later, Swarovski began producing a new range of natural and artificial gemstones, including cubit zirconia. The company developed the first mechanical process for cutting cubit zirconia by the end of the decade. The s marked the beginning of a new era for Swarovski.
Until then, the company had never ventured into the consumer retail market. The worldwide recession of the decade, the result of the Arab Oil Embargo of , had caused a dramatic drop in demand for the company's crystal gemstones. Manfred Swarovski was searching for a way to prop up the company's sales. As granddaughter, and future company Vice-President Nadja Swarovski told the Financial Times: My grandfather was fiddling around in his office with a few little crystals when it occurred to him that the pieces, arranged in a certain fashion, resembled a tiny mouse.
That was his light bulb moment. That moment led the company to launch the first of what was to become one of the world's most sought-after collector's series, a tiny crystal mouse, in The mouse and the many other animals in the series, the production of which was placed under a new Tabletop Division, brought the Swarovski name into the consumer world for the first time.
The company's consumer products, which at first represented a means to guarantee cash flow during industry down-cycles, nonetheless quickly became an integral part of the company's operations.
In Swarovski followed up the worldwide success of its crystal animals by launching its own line of jewelry. This move led to the creation of a new subsidiary and brand, the Daniel Swarovski line of jewelry and accessories in By then, the growing international demand for the company's crystal animals also led the company to establish the Swarovski Collectors Society--which quickly boasted a membership of more than , Mass-market products like manicure sets and mobile-phone cases graced with Swarovski crystals may have given the company a wide appeal, but they have no place in the future, he says.
The plans are already under way, with about 1, employees in Wattens losing their jobs this year and a further posts expected to go in Unless his plans are executed in full, Buchbauer says, "we'll end up among the losers.
Other clan members are convinced that customers who have already been turning to cheaper competitors won't pay higher prices. Paul Swarovski, a shareholder and former member of the executive board, says he wants to stop Buchbauer's plans "before everything goes down the drain".
He's been joined by Nadja Swarovski, one of three members of the executive board, as well as her father Helmut and her uncle Gerhard. In the cut-throat luxury goods industry, Swarovski is one of few entirely family-owned businesses left run as a limited partnership. Initially this was a useful structure for a small-scale manufacturer but all sides agree it is now an impediment for the international, multi-billion-euro operation.
Buchbauer, who became Swarovski's first ever CEO in April, won approval from shareholders for his own proposal which would bring the Wattens operations under the umbrella of a holding company. The plan won the backing of family members holding around 80 percent of shares -- a "legally effective" decision, says Buchbauer, who stands to gain more power from the change. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power.
They have filed for arbitration, hoping that Buchbauer's move will be nullified.
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