How do advertisements affect women

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Since we respect your right to privacy, you can choose not to permit data collection from certain types of services. However, not allowing these services may impact your experience. Contact Shop Training. How the portrayal of women in advertising affect brand perception and behaviour September 19, In Behavioural Science.

By Sue Benson. The portrayal of women in advertising and the media Media and advertising reflects the social norms of our society, and at the same time have the ability to influence our perceptions through how things are portrayed. How the portrayal of women in advertising impacts brand perception But beyond ethics, can brands benefit from shifting how they portray women in terms of brand perception?

Along with body weight issues, advertisements often depict very young and impossibly beautiful women. According to the "New Yorker" and others, advertisers covert young demographics since they often have more spending money. That can result in ageism, particularly against women, who may perceive images of unattainable youth as ideals to strive for. As women get older, they feel pressure to look younger, ignoring the natural beauty of a or year-old body in an impossible effort to retain a or year-old one.

According to DiscoverYourDaughter. Such images imply that one can live a healthy lifestyle by purchasing such products, when in truth, the opposite is often true. When coupled with other images presented to women -- thinness, youth and sexuality -- it creates a dangerous impression that such a lifestyle is attainable, when in fact it can often result in low-self esteem and damaging habits. Skip to content News. News Menu. Search for:. Substantial progress has already been made at COP Renee Salas helps explains the adverse health effects of heat waves and climate change.