Why yahoo bought tumblr

While December counted million users, this number dropped to million by February. But how did this prudish fate befall a platform whose editors once promoted the best erotic accounts in a dedicated directory, alongside more vanilla categories such as fashion and photography?

In February , this mode became the standard, meaning users had to explicitly opt in to enjoy the smuttier side of Tumblr. This eventually culminated in the blanket ban triggered in late , apparently when the presence of child pornography on the site led to Apple suspending it from the App Store. In light of the news, the outraged reaction of users surprised non-Tumblr fans — who cited the abundance of porn elsewhere on the internet. Pornhub even claimed an interest in buying Tumblr in May , although there is no confirmation that they actually made an offer.

But many Tumblr users say that the platform created a safe space for those with gender and sexual identities that fall outside of the mainstream. According to one report, in , As data privacy measures continue to put pressure on advertisers to look for alternative ways to target audiences, a DTC brand is experimenting to find what works. People expect a shortage, and their panic-drive buying is giving them what they expect.

Connected TV presents a significant marketing opportunity for advertisers moving into and beyond, with improvements in measurement, technology and format providing new insights and revenue opportunities. As more and more brands look for new channels to build customer loyalty, a new startup has its eye on Discord to organically build up its audience. Marketing on Platforms. June 12, by Yuyu Chen.

Most Read. Future of Work. Industry Trendsetters. Trending in Marketing on Platforms. There are no plans to reverse those decisions, Automattic Inc. One part of being a complement to WordPress is possibly sharing services and functionality, according to the report. David Karp, who founded Tumblr in , left the company in November Subscribe to get the best Verge-approved tech deals of the week. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.

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